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Color Brilliance by ion

Permanent Liquid Hair Color

OZ |  Item ION88

What is it?
The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
What makes it special?
  • Vibrant fade-resistant color and intense conditioning
  • State-of-the-art European formula
  • 16 Believable Blondes
  • 10 Beautiful Brunettes
  • 4 High Lift Blondes
  • 13 Richest Reds
  • 4 Intense Reds
Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.


1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.


Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 1 out of 5 by from What happened to my color!? They discontinued my color in the liquid! 3G DARK GOLDEN BROWN. I absolutly loved this stuff been using it for years! I recently had to change to a different brands and I am not happy!!! I used Dark Golden Brown 3G for years. I am so disappointed. The product is great if they don't discontinue your color!
Date published: 2021-01-15
Rated 1 out of 5 by from Disappointed I know some hair dyes don’t take to some hairs but I expected this to work. I already had a dirty blonde color roomy hair but I wanted it to be more blonde, I hadn’t dyed my hair in over a year and decided to try to add this blonde with the developer and everything, I did it twice just hoping the second time around will maybe work, it sadly didn’t, it made my hair go back to its natural color which is a dark brown so I ended up with the opposite of what I wanted.
Date published: 2021-01-13
Rated 5 out of 5 by from Gray coverage I always use the ion color it is wonderful great coverage for gray
Date published: 2021-01-05
Rated 5 out of 5 by from Thank you I like the color and i like the way it makes my hair look
Date published: 2021-01-05
Rated 5 out of 5 by from Amazing color! Awesome color! Low fade out and bleed over. Very nice shine. My favorite brand by far.
Date published: 2020-12-28
Rated 5 out of 5 by from Will definitely buy again. I bought this to try something different. Loved it. Covers grey well and lasts. Plus not as strong smelling as other hair dye.
Date published: 2020-12-26
Rated 5 out of 5 by from Always positive thoughts Works awesome. Never had any complaints at all. Also use them myself.
Date published: 2020-12-25
Rated 2 out of 5 by from Hair color This covers gray for the first couple of weeks but it wears off shortly after that. You will need to color every 2-3 weeks with this product.
Date published: 2020-12-23
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Do I need to get a developer for black hair dye?

Asked by: TessFrance
Ion Color Brilliance Permanent Liquid Hair Color is a Permanent hair color and does require developer to process. The product does not oxidize (change color) until developer is added- as with all permanent hair dyes. Test stranding is also a perfect way to preview the outcome prior to the full application. The color of the mixture is never a visual of the final outcome.
Answered by: SallyStaffer8
Date published: 2021-01-04

How much of these would I need to buy to do my whole head ? I have shoulder length hair but my hair is somewhat thick

Asked by: Chichizilla
For shoulder lengh hair. 2 bottles should be adequate. Remember equal parts. Of peroxide and color. If you are doing a touch up, mix 1 bottle at a time. Good luck!
Answered by: Wendysue
Date published: 2020-12-09

Where can I get ION 9A LIQUID ? It's not in the stores and not avail. online. I've used it for over 10 years. If you got rid of it, is there an equivalent that's exactly the same as 9A LIQUID??? Very frustrated. Susan

Asked by: Susanna1
santa fe store
Answered by: joeybagofdonuts
Date published: 2020-12-02

I have light blonde hair what would be the easiest to do myself & on my hair like a flamingo pink or the lavender purple? I can't decide!

Asked by: Britt143
If you want something super bright and vibrant, flamingo pink is the way to go. If you want something more subtle and soft, lavender is a better route to go. The difference is, lavender will fade to a grayish tone, then back to a very ashy-type blonde. The flamingo will fade to a lighter pink tone. It also makes a difference if you decide to go permanent or semi-permanent. Honestly, I would try semi-permanent first. Just to see if you like it. I always recommend that to my customers. If you love it, then choose to go permanent at a later date, when the color starts to fade. I will say, with semi-permanent, you don’t use developer. You just squeeze it straight out of the tube into a bowl and then onto your hair. The thing I recommend is making sure you buy enough to cover your whole head and get it as even as possible. Good luck and have fun! 
Answered by: LydiaVW6
Date published: 2020-11-21

I use ion permanent hair color 2 fl oz with the same amount (2 fl oz.) of developer, is that amount correct? Half/half?

Asked by: Anonymous
I’ve been coloring my hair for over 25 years and I’ve used this hair color for most of that time.  That is the ratio I use...someone once told me if you put a little less developer in and will help color grays better but in my experience as long as I never put more developer than color - I’m fine... I have very very stubborn grays and I color my roots almost weekly.  I leave on for about 45 minutes.  I’m careful not to breath the vapors in.  I usually put some type of oil like olive or coconut all over (I don’t rub it into roots to not disrupt color) my hair while it’s on for the 45 minutes.
Answered by: Suze7777
Date published: 2020-11-28

Do I need to purchase a developer to use with this product?

Asked by: Heather10977
Answered by: Lisa32313
Date published: 2020-11-17

What developer strength should I use for the ION color HL/B. I used HL/ 12 from these products with a 30 strength developer before BUT I cannot find that color since covit-19 pandemic. Will HL/B give me a similar color? Thanks.

Asked by: PatNeedsAdvise
ion Color Brilliance High Lift Hair Color is designed to be mixed with either a 30 or 40 volume developer mixed 1 ounce of color to 2 ounces of developer.
Answered by: Your ion color expert
Date published: 2020-11-11

I bleached my roots 8 weeks ago/died hair manic panic red, from blonde. Lasted 2 weeks.It’s a rose pink/blonde again. I want it a healthy red. I damaged my hair bleaching unsure why, rarely bleach. Its light now/don’t want damage, what’s the safest option

Asked by: ShanaMarie22
All color will fade off bleached hair especially red. A hair stylist would of known to use a filler. I don’t give advice to doing hair at home. You need a professional. 
Answered by: ERDJaxfl
Date published: 2020-11-03
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