Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
ION88
$6.69

Permanent Liquid Hair Color is rated 4.4 out of 5 by 2008.
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View all colors +
  • Vibrant fade-resistant color and intense conditioning State-of-the-art European formula 16 Believable Blondes 10 Beautiful Brunettes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
  • Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.

     

    1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 2 out of 5 by from no good for gray hairs Zero coverage for gray hair. I look like I haven't done my hair in months.
Date published: 2020-10-23
Rated 3 out of 5 by from Alright Got my hair to a jet black, but it faded super fast. Smelled like box dye, which is to kind of be expected.
Date published: 2020-10-17
Rated 5 out of 5 by from Great hair color Love this color and brand. Covers well and doesn't fade
Date published: 2020-10-15
Rated 5 out of 5 by from Fast and friendly service Perfectly matches my hair. Fast and friendly service!
Date published: 2020-10-15
Rated 3 out of 5 by from Love Ion haircolor Love the hair color, but this is the second time i had an issue with Sallys online!
Date published: 2020-10-15
Rated 5 out of 5 by from Great Isn't smelly and leaves my hair soft. Coverage lasts a long time.
Date published: 2020-10-14
Rated 5 out of 5 by from Light Blonde I have used Ion hair color for 10+ years and it always colors my hair with wonderful results. Covers the gray. I receive many compliments on my Ion 9N Very Light Blonde hair color. It is gentle when used with Ion Sensitive Scalp Developer.
Date published: 2020-10-11
Rated 5 out of 5 by from Love Ion Absolutely love Ion hair products. What more can I say.
Date published: 2020-10-09
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How can I go from dark brown to light?

Asked by: Carmenvic
Use 20 volume developer to your color and wait 45 min in your hair
Answered by: Annette B
Date published: 2020-10-27

ION Liquid permanent hair color, #6R66 is used to use, but not on your website. Has it been changed to a different number?

Asked by: jancp201
My guess is that they stopped making it. I used to use ION but when they discontinued one of my colors I switched to Wella and I love it. The ratios are different but the color comes out great.
Answered by: lisaz5637
Date published: 2020-10-24

do I use 40 developer on a hi lift light blonde color

Asked by: Andrea78
If you are lightening use 40 if you want to darken use 20
Answered by: Girtymae
Date published: 2020-10-24

Has Ion HL Golden Blonde #305600 Liquid been discontinued?

Asked by: WhimDancer
From what I see, they don't have it in the liquid, but they do have it in the creme formula HL-G Hi Lift Golden Blonde (305200). One thing I would recommend when using the creme hair color is to use liquid developer & not the creme developer as it makes it very thick.
Answered by: blondie1366
Date published: 2020-10-22

I have dark brown hair , if i was to do blonde how would it come out ?

Asked by: Lena1113
You should do a small streak first to see how it would turn out, or go to a professional stylist for help.
Answered by: Coloringme
Date published: 2020-10-15

I use 5A light ash brown now, what is the next lighter color I need to get if I'm trying to lighten my hair.

Asked by: Coke1948
I am naturally a light ash brown and I use light ash blonde 8A with 40 developer and it comes out a nice slightly light ash blonde and not as blonde as the packaging shows. I have a lot of underlying red in my hair so sometimes I see a darker strawberry blonde hint to it. Hope this helps you decide.
Answered by: pjskitty
Date published: 2020-10-14

I have dark 1 inch roots & like 8/9 golden blonde on my ends. I’m wanting to go to a 10G or 10v what are your suggestions on mixture, time, & volume of developer to use 

Asked by: Anonymous
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-10-13

I used to use Flaxon blonde.  #30-d. Can’t find it now

Asked by: Anonymous
We are sorry that this color is no longer available. We do however carry similar colors in the other brands that we carry.
Answered by: Sally Staffer1
Date published: 2020-10-12
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