Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
ION88
$5.59

Permanent Liquid Hair Color is rated 4.4 out of 5 by 1937.
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View all colors +
  • Vibrant fade-resistant color and intense conditioning State-of-the-art European formula 16 Believable Blondes 10 Beautiful Brunettes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
  • Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.

     

    1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 5 out of 5 by from Ion color discontinued I love this color. I mix it with the 6RV, but now you've discontinued that color. So, I'm disappointed that I have to search for a new color to compare to that combination.
Date published: 2020-09-20
Rated 1 out of 5 by from Comment on product Didn’t like it. Too harsh. It seems like has so much ammonia in it . Even the smell hit you and so irritating. I give it a zero rating
Date published: 2020-09-20
Rated 5 out of 5 by from Love it! I have been using the ion color for years and wouldn’t change it for the world. It always comes out perfect!
Date published: 2020-09-08
Rated 3 out of 5 by from Okay Ion discontinued my RR4. I am struggling to find a replacement. This is much thicker and does not mix as easily. This is also harder to remove dye off my skin. The colors are also more intense.
Date published: 2020-09-08
Rated 5 out of 5 by from Great natrural color It’s a great color. Very natural looking. I get many compliments
Date published: 2020-09-06
Rated 1 out of 5 by from Not so permanent... more like 3-5 washes looked great for about a week. Has since completely faded.
Date published: 2020-09-03
Rated 3 out of 5 by from it was okay It was okay. It dyed my roots blonde but the color i was using wouldn't stay on my roots after. I tried to use it instead of bleach
Date published: 2020-09-03
Rated 4 out of 5 by from Good product I've used this product for years. I have dark hair & the high life liquid & 40 developer lighten my roots. I then use a darker blonde shade to color the rest of my hair.
Date published: 2020-09-02
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I use Ion 8N with 30 volume developer for my gray/white hair. Will 8NN be too dark?

Asked by: KaciGirl
The 8NN will be a darker/richer version of the 8N. Same shade, but a bit more intense. 
Answered by: LydiaVW6
Date published: 2020-09-04

Do I need to add any kind of crime developer to this

Asked by: Idabelle
Yes, yoy add equal amount of a developer. I use Ion.
Answered by: Peggy st
Date published: 2020-08-30

which developer should I use with the ion permanent hair color

Asked by: Anonymous
I use Ion's Sensitive Scalp 20 Volume Creme Developer. It works perfect with Ion's permanent hair color
Answered by: mariem19
Date published: 2020-08-20

I have dark brown hair and I’m trying to do some highlights of honey blonde. Do I mix a developer with the hair color and only use that or what do I do?

Asked by: Bella234
For professional advice on this product please contact the ion Help Line at 1-800-859-3112
Answered by: Sally Staffer1
Date published: 2020-08-18

what would I use instead of 5RC as they are out of it  I like light auburn and my hair is brown and a lot of grey

Asked by: Kritcher77
You could use half 4RC and half 7RC but without seeing your hair I’m not sure how the grey would respond. 
Answered by: TrishScheller
Date published: 2020-08-12

Jb3055 I bought ion permanent color brilliance.  What developer do I need with this? And can I mix two different but close colors together?  Thanks

Asked by: Jb3055en
Developer depends on how many shades of lightness you're trying to get through. For example. I have dark blonde roots and to go to red I use 10-20 developers. If you are going to red from brown you might need a stronger developer. Just bear that in mind About mixing colors. I do. I mix the liquids BEFORE I add developer. I use a mix of coppers and reds, but it still will be 1 solid color. Hope this helps!
Answered by: Whateverforforever
Date published: 2020-08-12

Can it be used to do highlights

Asked by: Jo jo2985
Yes, I use foil and a brush. I’ve done both highlights and low lights. I’m not a professional and I only do my own hair. It’s a lot of work to do your own highlights and needs a good mirror but the product itself is just regular hair dye.
Answered by: Red headed designer
Date published: 2020-08-12

Is an ash blonde a good color to cover grey

Asked by: Shirley B
Our permanent hair colors offer excellent grey coverage. If your grey hair is particularly resilient to hair color you may want to try a Shade with an N or Neutral base.
Answered by: Sally Staffer1
Date published: 2020-07-16
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