Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by Ion
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by Ion
ION88
$2.79 - $5.59
25% Off Clearance i
25% Off Clearance! Excluded from all promotions. Expires 1/30/20
Permanent Liquid Hair Color is rated 4.4 out of 5 by 794.
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View all colors +
  • Vibrant fade-resistant color and intense conditioning State-of-the-art European formula 16 Believable Blondes 10 Beautiful Brunettes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
  • Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.

     

    1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 4 out of 5 by from I was a cosmetologist in a pinch.. So long story short my life has been super crazy lately! I'm transitioning jobs and trying to b keep up with n
Date published: 2019-12-11
Rated 5 out of 5 by from Love This mix with 40 creme developer first on roots for 30 minutes then pull through rest for 15 more. Good gray coverage
Date published: 2019-11-23
Rated 5 out of 5 by from Excellent product! I love all the products from the Ion line. Their liquid color is excellent. Color lasts. I use it with volume 20 developer.
Date published: 2019-11-18
Rated 5 out of 5 by from Gives Hair Good Color and Texture I have used this product a few times now. The color comes out strong and very much like the sample. It holds its color well.
Date published: 2019-11-16
Rated 5 out of 5 by from Soft, shiney, GREAT color saturation. Really nice color saturation, left hair soft and really shiny. Smelly good to. Easy to apply.
Date published: 2019-11-16
Rated 5 out of 5 by from Love The shine i get tons of compliments on this hair color. i love the shine and the fact that it never fades.
Date published: 2019-11-16
Rated 5 out of 5 by from Fast shipping Fast shipping and product was as described. Would definitely purchase again.
Date published: 2019-11-13
Rated 5 out of 5 by from Ion high lift Ash blonde Ion high lift Ash blonde mixed with 30 developer for 25 min.
Date published: 2019-11-12
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Been using Wella Tango 6R, it is a bit dark.  Would this 6R be more of a true Red? I also have slight Gray at temples, a little scalp..  Is it best to apply with brush or bottle?

Asked by: KCdoc1949
6r is a good red.  One of my faves
Answered by: Erin Roche Wise
Date published: 2019-12-04

Will this cover black hair?

Asked by: Koda1223
If you want the new color to be true, then you need to first bleach or remove the black color, then dye the new color. This is a multi step process which requires expertise. Best see a professional colorist at a salon or you may wind up with a horrific mess!
Answered by: Celtlady
Date published: 2019-11-30

Is this item available in store?

Asked by: nikitash
Yes.
Answered by: BethAnny
Date published: 2019-11-04

I want a light brown haircolor, that doesn't pick up on red tones. My hair color now is dark blonde.

Asked by: Jularhs123
Use ash brown.   Stay away from intense as this has red undertones 
Answered by: Erin Roche Wise
Date published: 2019-10-28

Do I need a 40 volume developer with this product?

Asked by: Jo171819
Not necessarily. I use 20 developer. I've also used 30 in the past. I'm 50% grey and it gives me great coverage. However, if 40 is recommended by the color manufacturer, then that's what you should use. I've been using 20 for decades.
Answered by: Penny1962
Date published: 2019-10-26

What is the difference between liquid (never tried) and the cream?

Asked by: glow vegas
It was shared with me at the store that the cream provides better gray coverage because of how it adheres to the hair follicle.  
Answered by: swweetTea
Date published: 2019-10-01

Does this hair color cover gray hair well?

Asked by: TXteacher
Completely covers gray hair! I love this product!
Answered by: mariem19
Date published: 2019-11-05

Do I need to apply to dry hair? 

Asked by: Cassie949
Yes dry hair
Answered by: Susanbryan31
Date published: 2019-09-11
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