Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Permanent Liquid Hair Color

Color Brilliance by ion
ION88
$2.89 - $5.59
Permanent Liquid Hair Color is rated 4.4 out of 5 by 877.
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View all colors +
  • Vibrant fade-resistant color and intense conditioning State-of-the-art European formula 16 Believable Blondes 10 Beautiful Brunettes 4 High Lift Blondes 13 Richest Reds 4 Intense Reds
    The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home even better. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

     

    Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
  • Permanent hair color chemically alters the natural pigment of the hair—permanently—by lifting (lightening) the natural pigment in your hair and depositing the permanent hair color you selected in its place. Using permanent formulas means your color will remain until your hair grows out (aka your “roots” start showing), you cut it off, or you remove it with a hair color remover.

     

    1:1 mixing ratio. Two ounces of color to two ounces of 10, 20, 30 or 40 Volume ion Sensitive Scalp Creme Developer. High Lift Blonde series is mixed 1:2 ratio: Two ounces of color to 4 ounces of 30 or 40 Volume ion Sensitive Scalp Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps: Apply hair color mixture to dry, unwashed hair • Work gently through hair as you would a shampoo. Loosely pile hair on top of head • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps: Make 1/4” partings throughout dry, unwashed hair • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather • Rinse until the water runs clear.

     

    Other tips: Always perform a strand and patch test • It is often not necessary to refresh the ends of the hair on every permanent hair color touch-up application • For resistant gray, use 20 Volume ion Sensitive Scalp® Creme Developer and apply to gray area first • Apply a stain barrier cream around the hairline prior to application when using dark shades • Choose a lighter shade than desired if you are unsure of which shade to use or if you have very few gray hairs • Use an old towel to protect your clothing.
Rated 5 out of 5 by from 5 stars Love this color and product! Will buy again and recommend it
Date published: 2020-03-26
Rated 5 out of 5 by from ION Permanent Liquid Hair Color I have been using this product for 6 years and absolutely love it. The liquid Medium Golden Brown ION Color Brilliance 4G is what I use to color my gray roots every 4 weeks. I highly recommend this product and Sally Beauty products. The staff at Sally Beauty is always friendly, knowledgeable and helpful. You can't bet the price of doing it yourself for less than $10 a month. If you have never visited a Sally Beauty store, you should soon and start saving.
Date published: 2020-03-14
Rated 5 out of 5 by from Beautiful hair Great product. My daughter has been doing my hair with this product for many years . I love it
Date published: 2020-03-12
Rated 3 out of 5 by from Beautiful color... faded super quickly I dyed my light blonde hair the 5rv and it came out gorgeous!! I loved it so much. However, just after three weeks of me dying it it has faded super dramatically. I wash my hair once or twice a week and it still faded super quickly! Maybe it’s the hot water I’m using to shower. I’m dying my hair the same color again next week. I’m going to use cold water to wash my hair this time and see if it makes a difference.
Date published: 2020-03-05
Rated 5 out of 5 by from DARK BURGUNDY BROWN I love this color. Been using it for a couple of years and always get lots of compliments.
Date published: 2020-03-05
Rated 5 out of 5 by from Amazing color. I haven't been able to find this exact color anywhere. I've been using it for about 3 years. Everywhere I go, women tell me they love my hair color and ask me what it is.I love the compliments and wouldn't dare change from this color or product.
Date published: 2020-03-02
Rated 5 out of 5 by from Love it Love it. harder and harder to find in stores so it is nice to get online
Date published: 2020-02-26
Rated 5 out of 5 by from Great coverage I have been using light copper blonde for years. I love it. My hair is below my shoulder blades and I use 6 oz. of color. Buying color and developer separately saves me money. I get consistent color everytime.
Date published: 2020-02-24
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do you use a developer with these?

Asked by: MamaSkeen
Yes I use the Ion Sensitive Volume 20. Equal parts developer to color. Leave on for 45 minutes, which is way longer than a boxed mix, but also more gentle.
Answered by: jacquelineincharlotte
Date published: 2020-03-23

If I'm just trying to dye black, do I need developer?

Asked by: Corri61492
Yes, developer is required for Permanent Creme and Liquid Hair Color. It will not process without.
Answered by: Your ion color expert
Date published: 2020-03-23

Is the darkest brown cover better than the dark brown color in the liquid?

Asked by: Anonymous
If you're comparing creme to liquid, the coverage & color would be the same. The difference is the consistency of the product. The creme will be much thicker & possibly easier to handle, especially if you're new to this. If you prefer to use the liquid, I would recommend using a creme developer to make it thicker & have less drips.
Answered by: blondie1366
Date published: 2020-03-23

Whats the difference between ash and medium?

Asked by: Maire Rae
Ash has a silvery color to it.   Medium has a goldy color to it.   To my understanding.    
Answered by: Everhrt1
Date published: 2020-03-21

Can I only get this colors like this like any color for 2 and sum change or I can go to store and get it for 2 and sum change

Asked by: Whapabish69
You need to call your local store for pricing. 
Answered by: QueenBee23
Date published: 2020-02-02

can i put Ion 7RC over Clairol Natural Instincts 5R?

Asked by: katnell56
You are going to a lighter shade. As the number rises so does the lightness. I would highly suggest a five minute cleanse before application. This will enable a more precise coverage. You can do a search on “5 minute cleanse” if you opt to do this without a professional. Good luck to you. “It is good to be RED!” 
Answered by: MizDeborah
Date published: 2020-01-29

Hi I bought the med. blonde Mahogany hair color last time at Salleys in New Westminster-Ion brand -NOW u sayu dont have it.

Asked by: GR Robillard
Have you tried the website? They often have more stock than the stores. 
Answered by: Anna Barr
Date published: 2020-01-27

Which Ion liquid permanent colors are $2.79

Asked by: SammyG12
Just went through all the colors - looks like only the lightest ash blonde is 2.79. Certainly not my color!
Answered by: Annie HD
Date published: 2020-01-24
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