Selected quantity exceeds what is currently available

Brights Gray Series Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Gray Series Semi Permanent Hair Color

Color Brilliance by ion
ION155
$7.99

Brights Gray Series Semi Permanent Hair Color is rated 3.0 out of 5 by 100.
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  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair, natural, or colored hair. ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways. 1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color. To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair. 2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair
  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair. Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.
Rated 1 out of 5 by from Smokey Amethyst Really disappointed. Color didn’t take at all. I have very blonde hair. Used it like the package directed and nothing. There goes $30 for nothing.
Date published: 2020-04-05
Rated 5 out of 5 by from Easiest and Beautiful If your hair is already light- just use this, no developer or toner. I have NEVER received so many compliments like I have after using this. Subtle, but bold too!
Date published: 2020-04-03
Rated 5 out of 5 by from LOVE this color! I am naturally grey/white hair. I have been looking for a smokey steel grey color to tone done the "old lady" hair color (I'm a young 58 year old). I looked for a long time for a color that would work on my hair. I FOUND IT!! I love love love it! I have used this color twice. The first time I liked it but I wanted a little more purple. The second time I added a pencil eraser sized drop of Ion Color Brilliance Brights Purple and it was exactly what I was looking for. I've been shopping at here and have used Ion color products for years. I was very pleased with this color. As someone else said, this does not require developer so it is super gentle on my hair. Thank you!
Date published: 2020-03-22
Rated 1 out of 5 by from Didn't dye my hair AT ALL I had bleached my hair maybe 3 or 4 days ago because I wanted to dye it gray. I walked into Sally's and asked the girl working what grays they have. She recommended to me Storm and Violet Gray. The next day, I mixed the colors in separate bowls with conditioner to hopefully make the dye last longer (this has worked with other dyes I've used before.) Showered and... nada. Absolutely no difference. I just tried dying my hair AGAIN, and came out of the shower... ABSOLUTELY NOTHING. I used up both tubes of dye that I bought in effort to get my hair to turn gray and it didn't dye my hair at all. I doubt I can even get a refund now since I used all of the dye in efforts to color my hair. So bummed that this didn't work. Onto another gray dye that will HOPEFULLY do SOMETHING to my hair.
Date published: 2020-02-06
Rated 1 out of 5 by from Color doesnt stick! Second time using this product and both times it was not good! The color doesnt stick what so ever. Wasted so much money. Oh and it was the same color yet came in different tubes and different tones to the color.
Date published: 2020-01-09
Rated 1 out of 5 by from No color deposit it was an absolute waste of time It was an absolute waste of money it didn't work at all
Date published: 2019-11-07
Rated 2 out of 5 by from Not for me I used smokey amethyst and violet gray on my hair yesterday and first off I am a solid 10 maybe 11 level platinum blonde and I kept this product on for nearly an hour after spending however long painting it on my hair. No I didnt mix anything I wasnt supposed to with it and I rinsed with cold water. The colors of these are deceiving. The smokey amethyst is actually darker then the violet gray. I put the Gray on the roots of my hair and ombred the smokey amethyst down it the ends and after an hour rinsed and it was okay but not for the strands pictured online and in store it was very bland no pop of color it basically looked like I left a purple shampoo on my head a little to long. Which really sicked because I so badly wanted these gorgeous colors to work!
Date published: 2019-10-25
Rated 3 out of 5 by from Good grey toner, hard to use To be fair, turning your hair grey is difficult to begin with and pros even struggle with it. With that said this is the best grey color I've used. It does a great job toning my hair grey as opposed to pale blue, purple, or green. However, with all Ion Brights I've used, the product is hard to work with because it's so thick and doesn't spread well. I usually end up with patches that didn't get well saturated and have to reapply to those spots. And it doesn't help that it gets really frothy upon application, so you can't easily see what you're doing or how well it's distributed or saturated. Something that I should mention because it would make the whole process easier for a lot of people is that it is more of a toner than a dye, per se. I've found that if you lighten your hair to a brassy color it works best because the dye is violet or blue toned, so the yellow-ish hair color cancels out the dye color, resulting in grey. Also buy like three times more than you think you'll need, and by all means let it process overnight. For my short hair, two tubes is "enough" for the first round, then I need one more to cover the unsaturated patches. I would love to give this stuff two more stars, but the formula is a massive pain in the butt to use. Yet the result keeps me coming back, so I do strongly recommend it for relatively easy-to-use grey dye. Hope this helps!
Date published: 2019-10-25
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Do I have to use diveloper with this one

Asked by: Theresa f
These are a direct dye. Do NOT use developer.
Answered by: Jjjjjjjjjlllllll
Date published: 2020-04-02

I’ve purchase this trying to dye to my black hair grey and it didn’t lift. What am I’m doing wrong? Do I need to purchase anything extra?

Asked by: Bill3374
Color doesn't lift color
Answered by: Jjjjjjjjjlllllll
Date published: 2020-04-02

how long dose it stay in how many washes

Asked by: Peyton27
I didn’t notice any change to my hair. I wouldn’t buy it again. 
Answered by: Charliesangels4
Date published: 2019-06-18

Hello, looking at the Ion brands Grey’s semi permanent hair color and I’m wondering if it’s a good choice to achieve a silver color to my already existing light blonde hair? I want a little change but don’t think I want to do permanent color. Thanks! 

Asked by: Marelder
It washes completely out by about 2 or 3 weeks and you can try different shades. I stopped using silver toner
Answered by: Natashaj
Date published: 2019-05-29

I have thick hair & dyed with clairol permanent light cool brown so it’s a bit  dry but it’s still shines. I want it to stay a very cool brown w/out a lot of damage &my hair was dyed b4 I dyed it brown. Think storm make it a silvery brown like a toner? Ty

Asked by: NatGioco5
Hello, in my experience, (I tried titanium colour and storm colour) I find the colour just doesn’t catch unless your hair is very lightened. I have lighter brown hair with bleached streaks, and I wanted to use the semi permanent gray colour as a kind of toner to rule out any gold or copper tones from my brown. It didn’t catch very well on the brown. It does cover you brown and darken the colour for about 10 days, but it’s not a good mid to long term toning solution I find. Hope this helps!
Answered by: Maryse c
Date published: 2019-05-09

Do I need a developer with this dye

Asked by: Wandalejeune99
NO! Absolutely not. Use AS IS. 
Answered by: Jeanstephens
Date published: 2019-04-20

recently bleached my hair,my ends were already prelightened.  My roots& midshaft lifted to a Buttery blonde& my ends were almost white. Toned with wella t14 pale ash& only my ends took. Which shade would get me to the silvery blonde I want?

Asked by: whitley95
Mine had been bleached as well & it didn't work at all for me ☹️
Answered by: caerylan
Date published: 2019-05-09

I have bleached blonde hair, I'm looking for something to achieve a silver tone to my hair, can you help me?

Asked by: Carolyn05
I'm not a beautician, but to achieve silver/dark gray hair, I apply a toner after bleaching and before using silver dye: mix one part Wella T14 pale ash blonde (or other shade of your choice) with two parts 20 volume developer. Sometimes I add a capful or two of Wella 050 cooling violet. Let process for up to 30 minutes, then rinse.
Answered by: ElizabethH64
Date published: 2019-04-08
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