Where beauty meets technology

Top-rated, salon-quality performance without the salon price

Shop All ion Luxe Products

Meet the ion® Luxe Family

Next-gen technology gives you the power to create salon styles at home

  • Autowrap Technology
    Fast airflow automatically wraps your hair

  • COANDA TECHNOLOGY
    Air attracts & adheres hair to a curved
    surface for easy styling

  • FAST DRYING
    3 heat & airflow settings

  • TIME-SAVER
    Simultaneously dry & style

So Many Looks, 1 Tool

Introducing The 8-in-1 Airstyler Pro

How To Use The Attachments

Voluminous Waves & Curls

Defined Curls & Coils

Smooth Styles

  • Professional. multi-level design

  • Adjustable to tight to tousled waves

  • Keeps hair as healthy as possible

  • Luxurious ceramic plates

"I bought this about a month ago and I love it. It has different types of waves you can do. I have had numerous people complement my hair and I always tell them to go to Sally Beauty cause they have great products!" - Elizabeth E.

Shop Adjustable Deep Waver

  • Autowrap technology wraps with ultra-fast airflow

  • Ionic technology dries hair fast, reduces frizz & leaves radiant shine

  • Total time saver: Dry & style at the same time

  • Dry. Curl. Wave. Smooth.

"Love this blow dryer. My hair is wavy/curly and usually takes over 20 minutes to fully dry. My hair only took about 10-11 minutes to dry and I noticed more definition." - Amelias76

Shop 4-in-1 Autowrap Airstyler

3 Looks, 1 Tool

Smooth Blowout

Loose Waves

Defined, Natural Curls

Extra Long Barrel Attachments

  • Picks up the full length of hair vs. shorter barrel

  • Easier to use, curls last longer & style faster

Shop 4-in-1 Airstyler Extra Long Attachments

  • Auto-rotating iron waves & curls with the touch of a button

  • Bi-directional design makes it easy to wave & curl hair in both directions

  • Time saver: Style in seconds

"This curler is the best by far it makes your hair look beautiful and natural curls." - Iman

Shop Carousel Auto Roatating Curling Iron

Create Ribbon Curls in Minutes with the ion Luxe Carousel Auto Rotating Curling Iron

  • Ceramic technology for a silky finish for all hair types

  • Up to 78% more shine & up to 35% less frizz*
    *Compared to untreated hair.

  • Cold vapor mist for less damage & optimum moisture

  • Smooths quickly. Less passes = less damage.

"I bought this straightener and I absolutely LOVE IT! My hair is wavy and with 1 pass on the lowest setting did the job. Left my hair feeling so soft." - BrendaV84

Shop Cold Vapor Styler

ion Luxe Cold Vapor Styler available at Sally Beauty

  • Turbo Power for ultra-fast drying experience

  • Magnetic attachments to easily add or remove mid-styling

  • Ionic Technology for controlled heat, added shine & less frizz

"Only been using it for a few weeks but so far I love it!!" - Courtney

Shop Turbosonic Hair Dryer

ion LuxeTurbo Sonic GFX available at Sally Beauty

  • Travel friendly — perfect for vacay

  • Up to 30 minutes of cordless styling time

  • 1" ceramic barrel creates shiny, long-lasting styles

"Perfect for travel!!! I bought this iron for travel and I love it. Easy to use and a ton of awesome features all in a simple cordless wand!" - Amy H.

Shop Cordless Curling Wand

  • Power for full styling & quick touch-ups

  • Style your hair, your way

Complete your look with Luxe hair care

Find the best products for your styling needs