4 Hispanic-Owned Hair Care Lines

To celebrate Hispanic Heritage Month, we’ve compiled a list of our favorite Latinx-owned brands here at Sally Beauty!

It's A 10

Founded in 1998 by CEO and Founder Carolyn Aronson, It’s A 10 is a customized hair care line for salon and personal use. Their products include salon-quality ingredients including certain products that are gluten free, such as the Miracle Leave-In, Miracle Daily Conditioner and Miracle Shine Spray.

Suavecito

Suavecito is a hair care line founded by brothers Tony and Pete Adame, sons of Mexican immigrants Francisco and Rosalba Adame. The business started with the brothers and their neighbor J-Bird selling hair pomade and eventually grew into what it is now.

Suavecito offers hair care for men and women, such as pomades, serums, hairspray and more.

Novex

Novex by Embelleze is a Brazilian hair care company dedicated to offering beauty solutions for women of all ethnicities and beauty needs. Novex specializes in hair repair and hair treatment with keratin.

Honey Baby Naturals

Honey Baby Naturals is a Latina-owned hair and skincare line focusing on products with natural, homemade ingredients. Founder Aisha Ceballos-Crump began as a chemical engineer creating products for her three children’s unique hair textures using her grandmother’s secret hair ingredient, miel (honey).