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Tone It Down by Eva NYC

Tone It Down Blonde Shampoo 33.8 oz

LITER |  Item SBS-002119

What is it?
Tone It Down! Blonde Shampoo (33.8 fl oz) is an ultra-violet formula to neutralize brassy tones while increasing moisture and shine with Wild Cherry Bark Extract. Argan Oil feeds hair with vitamins and nutrients, while Keravis™ delivers optimal anti-breakage benefits. It's time to kick some serious brass! Hair is left bright, shiny and soft.
What makes it special?
  • Infused with Argan Oil, Wild Cherry Bark Extract, Keravis™ and violet pigments
  • Free from sulfates, parabens, phthalates, mineral oil and gluten
  • Restores strength to natural or color treated blonde hair
  • Ultra-violet shampoo that neautralizes brassy tones
  • Safe for color, keratin, and Brazilian treated hair
  • Cruelty free, vegan certified, non-GMO
Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)
Apply shampoo to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow up with Eva NYC Tone It Down! Blonde Conditioner. Precautions: Avoid Contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
For enhanced platinum perfection, use with Tone It Down! Blonde Conditioner.

We're sorry, this product cannot ship to the following locations: Canada

Rated 5 out of 5 by from Best shampoo Just used it today. Didn’t leave it on long. Used in conjunction with their conditioner. My hair never felt so soft and manageable since I moved to Arizona. Love it.
Date published: 2021-02-21
Rated 5 out of 5 by from WOW! I have never used a purple shampoo that made me as happy as this one! SO much more moisturizing than the other brands, and it toned my hair perfectly. Cannot recommend it enough!
Date published: 2021-01-20
Rated 5 out of 5 by from Amazing product!! Smells great, ultra conditioning, no sulfates and parabens, and the conditioner is actually deeply pigmented just like the shampoo! Win, win, win!!
Date published: 2021-01-16
Rated 5 out of 5 by from THIS IS IT!!! I can not explain how much I love this product. I started using this about 9 months ago. We have well water and live in an older home, so the brass is REAL. I leave this in for about 2-3 minutes, rinse and follow with the tone it down conditioner... Perfection. The price is great
Date published: 2021-01-03
Rated 5 out of 5 by from Awesome purple shampoo I have been using color lights and it just hasn't cut i was still brassy came back to this So HAPPY WITH RESULTS bassinets is gone and my platinum is back
Date published: 2020-10-03
Rated 1 out of 5 by from Frizz And Drying!! I've used this almost every wash for the past 2 weeks and each time after its left my hair soo frizzy and dry feeling.. also has not touched the brassy oragne tones in my hair.. and I've even tried it on dry hair.. no progress. if you have hair like mine dont reccomend
Date published: 2020-04-02
Rated 5 out of 5 by from EVA NYC Blonde Shampoo I LOVE this! (Conditioner, and leave in mousse, too.) The shampoo and conditioner brightened my platinum blonde so well. My hair was soft, shiny, and it smells AMAZING. This works very well for me, and I use the shampoo, conditioner, and mousse together.
Date published: 2020-03-06
Rated 3 out of 5 by from Left Bulid Up On My Scalp Loved this product at first, but over time it left a lot of build up! Didn't dry my hair out like other purple shampoo! There are better ones out there!
Date published: 2020-02-20
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Is this shampoo safe for gray hair?

Asked by: pnc12340
I went into the store looking for something to brighten gray hair. The store manager recommended this product. I tried it...and it works plus it does not dry out my hair. I have been using it for about a year. Love it.
Answered by: mwhite5656
Date published: 2020-12-09

Got highlights on hair yesterday however they look too dark. Will this help?

Asked by: maribella0024
No, this shampoo is used to tone down brassiness on blonde/gray hair.
Answered by: CindyLouWho68
Date published: 2020-07-30

my hair is blonde and i want it more grey, would this work? how efficently and fast?

Asked by: karissa707
Depending on the lightness and porosity of your hair,  this could totally get you to grey.  It’s also very conditioning.  For extra grey, I would put this on dry hair for ten minutes and rinse without shampooing.  The bottle warns of possible discoloration; I’ve had my ends get a little greenish grey.
Answered by: tammysusie
Date published: 2020-10-23

I shampoo my graying, blonde frosted hair every 3 days. Should I use this shampoo( Eva Nye Tone It Down) every time I shampoo?

Asked by: ilene sat
Yes you can, but I would also go with a clarifying shampoo 2/3 times a month to help keep your blonde hair from mineral buildup. Purple shampoo is great to help keep the brassiness away, but sometimes they can react with different minerals in your water or chlorine. This is why it’s good to have a clarifying shampoo on hand.
Answered by: Belinda Jacques
Date published: 2020-08-06

I am recovering from migraines and scalp burning from shimmering lights generic Sally’s brand purple shampoo.  Many reviews for shimmering lights had the same reviews.   With Eva being sulfate and Parabens free has anyone experienced scalp burning?  

Asked by: Tami0911
I have been using this shampoo for months now and love it. My hair is healthier looking and not brittle and breaking. I have not experienced any scalp burning. This shampoo is great.
Answered by: Jennifer619
Date published: 2020-08-13

Why is the eva-nyc tone it down blonde shampoo $11.99 in this email & I paid $13.50 yesterday? They also wouldn't let me buy the Hask Biotin Thickening Dry Shampoo for buy 1 get 1 half off. But it is online. Just went back & was told it's online only!

Asked by: SashaL12
Hi love! Promotions can differ from store to store. We recommend reaching out to the store you purchased the shampoo from as they can better assist you with this inquiry!
Answered by: Eva NYC
Date published: 2020-08-30

Used color oops to prep for new color. Of course my hair is orangish/brassy but I kinda like it. Will this shampoo tone some of that out? Or do I need an actual toner? I’m kinda a color virgin!

Asked by: RaiderMom
Hi Love! The Tone it Down shampoo consists of an ultra-violet formula to neutralize brassy tones. We would not recommend using this shampoo if you want to keep the orange color in your hair vibrant!
Answered by: Eva NYC
Date published: 2020-02-03

Does this take out the reds 

Asked by: Margaret73
This product (I also use the conditioner and mousse) helps tone down the brassy tones of your natural hair color. For example, I am a true brunette with bleached hair. My hair wants to go back to it’s natural hair tones so this product, and others like it, tone down those warm tones by depositing a cool purple tone which leaves me with more of a grey/ silver effect. It also helps true blondes and greys achieve the same results. You have to remember it’s not a one time deal. You have to stick with this maintenance as well as work with your hair professionals to achieve the desired results. Good luck!
Answered by: AmericanBabushka51
Date published: 2020-01-19
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