They’re sharing the power of self-expression & the confidence to show your true colors.
The largest selection of pro color—so you can embrace your (Pro)tential.
Find Your Color
Hear the Full Track on Spotify
Helen is Instagram’s favorite grandma. A self-proclaimed rebel and bad bitch, Helen loves making bold fashion choices and incorporating vivid colors into her looks
She’s the author of Baddiewinkle’s Guide to Life and has her own line of beauty products. At 92, Helen showcases that you can live a life full of adventure and joy at any age.
Heather Chelan is the focus of the spot, having written and produced the original song about having colored hair doesn’t make you unprofessional! We’ve taken an IG Video/TikTok and used it as an anthem for folks of all walks of life and professions to live boldly by having whatever color hair they want.
Grace is an award-winning singer, saxophonist, songwriter, composer and band leader. A musical prodigy at a young age, Grace uses her artistry as a way to express her creativity. From bold on-stage outfits to unique dance compositions for her performances, Grace embodies what it means to live a life that is uniquely her own.
Marquese Scott is an American popping animation dancer. His work has been seen in music videos that he creates, TV shows such as The Ellen DeGeneres Show, advertisements and live performances at award shows. He is part of the dance crew Dragon House.
Glecy Marie Nolasco is a nurse at Children’s Hospital inLos Angeles. She’s a mom of two and an avid Disney enthusiast.
Christian Brickman is the CEO of Sally Beauty Holdings. He is a champion of diversity, culture and all thingsvivid hair!
Charity Grace LeBlanc is a YouTuber who is known by many as The Mermaid Ninja. LeBlanc is a mother of two kids, who both are involved commonly in her videos. She is a competitor on American Ninja Warrior Season 10.
Brian is the founder of the nonprofit organization Be Free, an organization the encourages those in the LGBTQ+ community to show up as their full authentic selves and feel freedom in sharing their personal stories. Not only does Brian share fun snippets of his daily life in LA on his feed, he is a part of a content creation group that hosts daily gaming streams.