Color Brilliance Permanent Brights Creme Hair Color by ion - Permanent Hair Color | Sally Beauty
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Permanent Brights Creme Hair Color

 Item ION202

What is it?

Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


Ion Hotline:


Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.

What makes it special?
  • Permanent, vibrant, and contemporary colors
  • Crème consistency provides easy application
  • Use on pre-lightened or highlighted hair
  • Vegan & Cruelty-Free
  • Product not tested on animals

For best results pre-lighten to a pale yellow. Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1.

For the most vibrant result, apply to pre-lightened hair. Pre-lighten to the desired level of lift. Underlying, exposed, contributing pigment must be taken into consideration. If the hair is orange or a dark yellow, this will contribute to the final color. Process for 20 to 40 minutes. Heat is not necessary for the processing if the hair has been prelightened. After processing, thoroughly rinse and apply ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock the color deep inside the hair.
Processing Time:
All instructions are based on average texture. If the hair is fine or coarse, adjustments should be made accordingly. Fine hair is much more receptive to hair coloring, while coarse hair is not.
Preliminary Strand Test:
A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color. Apply a small amount of desired color to a few select strands. Process for 20-40 minutes depending on the level of color intensity desired, rinse and evaluate for accurate results.
Patch Test:
Prior to application, a preliminary patch test should be conducted. The following patch test must be made 48 hours prior to each application.
1. With soap and water, wash an area the size of a circle 1" diameter (2.54 cm) in the bend of the elbow or behind either ear, touching the hairline. Pat area dry with absorbent cotton.
2. Apply a small amount og color directly from tube to test area, using an absorbent cotton-tipped applicator.
3. Let test spot dry. Do not wash, cover, or disturb.
4. Leave on for 48 hours. Examine at 24 and 48 hours. If no reaction has occurred, you are ready to color. Do not use hair color if any of these danger signs appear: burning, itching, swelling, eruption, or irritation. If these signs appear in or around the test area, it indicates that the patron is hypersensitive and color must not be applied.

Delivery Address

i This item cannot be shipped to Canada
i Same Day Delivery is not available to PO Box addresses.