Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Intensive Shine Demi Permanent Creme Hair Color

Color Brilliance by ion
ION104
$5.59

Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 1143.
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View all colors +
  • Enhance, change or increase the color intensity Fade resistant and intense conditioning Maximum light reflection and shine PPD-free

    ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

     

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

     

    The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

  • Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.

     

    Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
  • Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.

     

    Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.

     

    For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.

     

    For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 4 out of 5 by from Pretty good Did a great job of toning down my bleach job. Brought a natural tone to my hair.
Date published: 2020-07-30
Rated 4 out of 5 by from Dark, yep! So I purchased 7NA and as most people say, it is dark. More like a medium to dark brown. Nothing as described but for me it’s ok and course it’ll fade. I think it’ll be a better color 2 or 3 washes from now. Gave overall good coverage for my greys and the bleached overgrown highlights I had.
Date published: 2020-07-29
Rated 2 out of 5 by from WAY too dark I have been dyeing my hair on my own for a long time. I can generally predict how a dye will come out based on its level. This “medium blonde” was actually a DARK AUBURN. It’s easily a level 3 or 4 color I have no idea how they could call this blonde. It covered well, and my hair was shiny. The color is not bad, it’s just not AT ALL what was advertised. Be advised.
Date published: 2020-07-29
Rated 1 out of 5 by from Turned my hair way too dark Growing out my natural level 7 dirty blonde/light brown hair and I wanted to dye my bleached ends a close color. 7N turned my hair practically black! I'm so upset, should have listened to the other reviews. :(
Date published: 2020-07-24
Rated 5 out of 5 by from You discontinued my hair color?! After using this color for YEARS, it has been discontinued. There are not a lot of demi/semi permanent options available and thanks to this discontinuation, I now have to figure out a new color ONE month before my wedding. Not a happy customer.
Date published: 2020-07-21
Rated 5 out of 5 by from Great Color This is amazing product for an amateur like myself!! Great results.
Date published: 2020-07-20
Rated 1 out of 5 by from Good for brown hair, but not for gray. When my hair was brown, I used an Intensive Shine for dark hair and loved it. I got compliments on my shiny hair, all the time. I let my hair go gray and wanted that same shine, so chose Intensive Shine 00. I was very disappointed. On my gray hair, I didn't get the shine, and it seemed to change the gray to a slightly darker color - not the shiny silver color I was expecting.
Date published: 2020-07-13
Rated 5 out of 5 by from brunette again I read a lot of reviews, questions, and answers on this Ion Demi Permanent hair color that helped me decide what shade(s) to purchase. I wanted to add my experience in case that helps anyone. I have naturally dark brown hair but have been getting ashy blonde highlights in a salon for the last 6 years or so. My hair is also thin. I mixed approximately 1/3 7W medium warm blonde and 2/3 6N dark natural blonde (totaling 2 ounces) with 4 ounces of 10 volume developer. I left it on for 15 minutes. Next time I will try leaving it on for 20 minutes and mixing 6N and 6W (half and half) for a little more reddish coloring. My goal was to transition back to brunette, and I'm happy with how it turned out on my first try.
Date published: 2020-07-08
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Can I mix colors with this line? I want to mix dark brown with the blue black for a more natural black color.

Asked by: Jammie jam
Yes, I have mixed colors for years.  Not the colors you mentioned. Like all color mixing it takes experimentation.  Also, how colored your hair is from before comes into play.  Go conservative at first.
Answered by: gygygygy
Date published: 2020-07-31

I have colored jet black hair (my natural is dark brown). I just recently had my hair permanent colored. I want to freshen the color a little but I am more looking for some more shine. Which do you recommend 

Asked by: GMyDia39
Demi is perfect for you
Answered by: Ziggerdea
Date published: 2020-07-31

I use demi 10na with 10 volume developer. It lifts my hair and the color is permanent. It goes a little yellow with some red undertones, which I don't like. Has anyone tried adding toner to the color when processing instead of toning after the color?

Asked by: annambur
Since you shouldn't mix toner with your color you could use a toning shampoo and conditioner if its just a bit too yellow and orange. If your pulling too much red a few drops of red gold color corrector can be added to your formula when its time for doing it again. .
Answered by: renee037
Date published: 2020-07-31

I bleached my hair to what I thought was a level 10 buts it’s very yellow. I used Ion permanent 10v and my hair did not take the color at all. I used 1:1 ratio vol 10 of ion sensitive scalp dev. What do you suggest I use to tone this yellow for an icy?

Asked by: Gablove93
Use a toner, not demi permanent. I use developer 20 with a toner with cool undertones, to get rid of the brassy oranges/yellows
Answered by: RoMuel37
Date published: 2020-07-30

If I want a dirty blonde what color should. Choose?  There are no pictures which is crazy it to show and everyone says go lighter so it’s confusing. 

Asked by: Shaz93456
Lat time I commented they didn’t allow my comment. I use a 9n for light ash blonde but have used the 8 which is more like my real dirty blonde hair color.
Answered by: Golfergirl50
Date published: 2020-07-22

I’m not trying to dye my hair but I just want to alter the color temporarily. What I have is a bright orangey golden blonde happening at the top and I want it to match with the rest of my hair which is neutral ashy blonde Which color would I use?

Asked by: Loliverira
If you want a more temporary solution shop our semi permanent hair colors, these will wash out between 4-8 weeks. If you want something that washes out faster, shop our temporary hair colors these will rinse out between 1-2 washes.
Answered by: Sally Staffer1
Date published: 2020-07-16

Is this product available in-store? I'm not sure what color I'll need and would like some guidance.

Asked by: PJMallison
Contact you local Sally Beauty for availability. A store associate will be able to assist you with your hair color needs.
Answered by: Sally Staffer1
Date published: 2020-07-15

I used the 5N Light Natural Brown color to cover grays and it was darker than I thought. I want it to be a lighter brown. What color should I get? Also, will a lighter color show up over the 5N since its darker? Or will it just dye my gray hair? Thanks!

Asked by: Dianne1221
If you are looking for a lighter color note that the large the number is the lighter the color will be. As a good note you will generally want to dye your hair one level lighter than your desired color. If you color your hair again the dye will color everywhere you apply it. The developer will provide some lift to your previously applied color.
Answered by: Sally Staffer1
Date published: 2020-07-15
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