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Color Brilliance by ion

Intensive Shine Demi Permanent Creme Hair Color

 Item ION104

What is it?

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

What makes it special?
  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine
  • PPD-free
Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
Demi-permanent hair color is the most versatile kind of haircolor, because it lasts much longer than semi-permanent color (up to six weeks). It is sometimes referred to as deposit-only hair color or non-lift deposit-only color, because it’s formulated to deposit (add), but not to lift (lighten) color. Demi-permanent color is ideal for blending or covering gray (up to 100 percent!) and enhancing, deepening, or changing the tone of your natural color. It also adds intense shine.


Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


For natural, non-color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.


For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 4 out of 5 by from 8n 7na 9a ok so I use 7na and 8n mixed with 10 vol and the ion bond booster i putting this on really brassy bleached hair at roots then i blend it in with 9a at tips to achive a great ashy ombre with little damage. This is a great product however does come out a couple shades darker than expected
Date published: 2021-01-16
Rated 5 out of 5 by from Great product I've been using the Demi perm for a long time and it just seems to be a gentler product than permanent color.
Date published: 2021-01-12
Rated 4 out of 5 by from So far so good It was easy to use, but I could start seeing my natural hair color a little bit after a few washes. Not much but a little.
Date published: 2021-01-09
Rated 2 out of 5 by from Easy to use but Colors are dark and inaccurate I've tried a few colors, and I found that all of them came out weird and inaccurate to their description. 8N came out way too green and dark like a 7 (and I did not have super blonde underneath at that time!), and 7W was way too dark, almost like a 4, and was super red toned. I did not find that there was any "intensive shine" at all either. However, I will say that the color all over is very even and I had no problem with blotchiness. It was also very easy to blend and did not have a bad smell at all!
Date published: 2021-01-08
Rated 3 out of 5 by from Color name is deceptive First, I will say that this is a mild, gentle hair color. My hair felt extremely good after using this product, mixed with the ion 10 developer. However, I was expecting a very dark brown with a violet red undertone. Instead I got a medium brown with a dark Auburn undertone. It is much lighter than I anticipated. I will continue to use the ion demi permanent brand, but I will not be using this color in the future. It was much lighter and much brighter red than I anticipated.
Date published: 2021-01-08
Rated 1 out of 5 by from Red not "warm" Turned red with 10 vol. On virgin hair. Had to do a color correction. Lost money in the process. There's no way this color should have turned out this color. Very disappointed. And possibly lost a client in the process.
Date published: 2021-01-02
Rated 5 out of 5 by from 10/10! i bought this dye in the colour "dark natural brown" to revert back to my natural colour and it somehow left my hair feeling more conditioned and shiny than before! the bottom half of my hair had been bleached and then dyed purple but this dye was able to cover it up, and provided a nice conditioning too!
Date published: 2020-12-31
Rated 1 out of 5 by from DAMAGING TO HAIR Please listen: I have healthy hair. I don’t use hot tools and I only use this demi color every 3-4 months. After using the stuff at least five times in the last 1.5yrs, I can say without a doubt it is VERY DAMAGING to the hair! Today I only used it as a toner, so I only stayed on my hair for 10 minutes. A handful of hair came out while washing my hair as usual with this stuff. Afterwords my hair felt like straw even after using a smoothing keratin product and putting other smoothing products and afterwards. I’ve bleached my hair with professional Wella products with 30 developer and my hair was so soft and smooth. NOT damaged at all, not hair coming out after washing. How is this MORE damaging than BLEACH ?!?
Date published: 2020-12-15
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I just bought the color 3N. I’ve dyed my hair before and i have 20 volume developer only. It says to use 10 but i don’t wanna buy it ahha. will the 20 volume be too damaging?

Asked by: gingersnap123
I have only used 20 with the 4G. It works just fine.
Answered by: Wilma1958
Date published: 2021-01-04

i want to balayage my curly dark brown hair. Would 7NB medium neutral blonde be a good one with 20 developer?

Asked by: molly1010
For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-12-28

Can I balayage with a lighter shade of this?

Asked by: molly1010
This product can be used to tone but can bot be used to do your initial balayage, this product has no lifting power to it. If you put this on a brown then it will not make it blond at all. You will need to use a lightener to lighten your hair first and then use this product to tone your hair 
Answered by: The_cosmetology_Corner
Date published: 2020-12-16

Do you need developer for this one or just apply by itself?

Asked by: Kailanilatina
You need developer.  I use the one for Sensitive Hair.  There are also kits that are on sale right now that include everything you need.
Answered by: Santarosa
Date published: 2020-12-21

Which brand name hair color is best for me? I am 74 years old, and I have been using Ion 4G medium golden brown hair color for years without any trouble. However, I am wondering if there is a more natural product for my scalp.

Asked by: Caramba1
You can try ion's Inspired By Nature Permanent Hair Color. it is ammonia free and made with more natural ingredients. For professional advice on this product please contact the ion Help Line at 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.
Answered by: Sally Staffer1
Date published: 2020-11-21

What happened to the rest of the demi permanent colors. I was buying the 6RV and the 6RC for years and since the pandemic I have not seen either color. Will they be back or have they been permanently discontinued? I was told to try wella but I hate it.

Asked by: OctoPi84
Have you ever tried Ion colors I love them and they give you a great shine as well as a healthy feeling not harsh to the hair they have permanent as well as Demi colors
Answered by: Sonya Blair
Date published: 2021-01-02

What is “demi” permanent color?

Asked by: Anonymous
Demi permanent color is a deposit only color, it does not have the ability to lift to make your natural/ base color lighter. Demi permanent colour is perfect for toning lightener hair or to go darker and not cause any extra damage to the hair
Answered by: The_cosmetology_Corner
Date published: 2020-12-13

I am searching for demi- permanent color ion hair dye color 6 RV. Light burgundy blond. Can you please help me 

Asked by: Stienemans
I see it has been discontinued. Booohooo!  like others it was my favorite signature color! Wat do i do now.. permanent haircolor is worse for your hair and the demi was different because it coats your hair with color.  I would Love it if you would reconsider your decision please
Answered by: Stienemans
Date published: 2020-12-16
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