Delivers exquisite high-lift blonding in just one step
Anti-Fade Color System locks in color
No pre-lightening required
L'Oreal Preference Mega Blondes Permanent Haircolor is high-lift blonding in one step! Formulated with the L'Oreal Anti-Fade color System that delivers special patented colorant molecules to penetrate the hair cortex & lock in color.
The Patented Specific Conditioning Complex provides extra protection and conditioning to hair. Lifts up to 4 levels with no pre-lightening required.