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Permanent Brights Creme Hair Color

Color Brilliance by Ion
Selected quantity exceeds what is currently available

Permanent Brights Creme Hair Color

Color Brilliance by Ion
ION202
$7.59

Free Cosmetic Case with $25 i
Free Cosmetic Case with a $25 purchase of Ion Hair Care, Hair Color & Accessories, and Ion Styling Tools. Expires 12/31/19!
Permanent Brights Creme Hair Color is rated 3.4 out of 5 by 457.
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View all colors +
  • Permanent, vibrant, and contemporary colors Crème consistency provides easy application Use on pre-lightened or highlighted hair Vegan

    ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

     

    Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

  • Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

     

    If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

    • Apply hair color mixture to dry, unwashed hair
    • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
    • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
    • Rinse until the water runs clear.

     

    If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

    • Make 1/4” partings throughout dry, unwashed hair
    • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
    •  Rinse until the water runs clear.
Rated 1 out of 5 by from Not as expected Watch out for the garnet color! I thought it would be a dark red, but it left me with an eggplant purple color. Ahhhh!!
Date published: 2019-12-05
Rated 1 out of 5 by from Faded very quickly Right out of the box, this had a different texture from what I’m used to with this line (I usually use the Tanzanite). After using it as directed, I could see that it hadn’t left much pigment behind, and it faded quite a bit within two washes. I’m quite disappointed with this color, especially with how much I’ve loved other colors from this line.
Date published: 2019-12-04
Rated 5 out of 5 by from Beautiful and bright I have a hard time finding dye that shows in my hair without bleaching it. This showed up beautifully without any bleach.
Date published: 2019-12-03
Rated 2 out of 5 by from Doesn’t Last great color at first, lasted about a week then faded so much the pink was hardly noticable.
Date published: 2019-12-03
Rated 1 out of 5 by from Semi permanent is better The pigment is not nearly as great as on the semi permanent one.
Date published: 2019-12-03
Rated 5 out of 5 by from Love It! My natural hair is a dark reddish brown. I didn't bleach it at all, just dove in with the color using a 20 developer as my hair a bit thick. It came out this absolutely beautiful dark amethyst purple. I'm absolutely in love with the way it turned out. I love their whole product line to begin with, but their color defense care line is an absolute life saver for not washing away the color. Big thumbs up and I've already recommended it to friends.
Date published: 2019-12-02
Rated 1 out of 5 by from Washed Right Out did not work whatsoever. did the tanzanite and washed right out to a grey. one star is being generous
Date published: 2019-12-01
Rated 5 out of 5 by from Love this dye! I just recently colored my hair magenta and it came out awesome as always! Ion is the only dye that I use on my hair that doesn't damage it since there's no need to mix with developer, plus developers damage the hair. I've use every color they have in the Ion brand on my pre lighted and also on just the existing color that I had at that time and the results were always great. It also last longer than other dyes....mine can last up to 3-4 months after every other day of washing my hair. I don't do the twice a week hair washing thing... Way more worth buying than boxed hair dyes....I always get compliments and people asking me to do their hair also=0)
Date published: 2019-11-29
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Is this all I need to color mg hair?

Asked by: Danadane
No, you need to get the peroxide also. It is mixed on a one to one ratio. Don/t for get a mixing bottle too.
Answered by: peppercorns
Date published: 2019-11-27

Is this only online? Or does it apply in store as well?

Asked by: Tscarioni
You can get it in the store
Answered by: Shawnnett
Date published: 2019-11-21

How Permenant is this permenant dye? Will any of the colors wash out completely like the semi-permenant brights?

Asked by: Ashgirl1
I normally use the red and well with any bright colors if you wash your hair consistently everyday then the colors will fade faster. I typically refresh my color every 2-3 weeks .
Answered by: yaileeng
Date published: 2019-11-19

Ummmmmm my radiant orchid came out of the tube a cream color. Can I return this for a new one?

Asked by: Ginprewy
They need to say that on the box because it can confuse some people but you have to add developer to the creme to get the orchid color. You will be shocked when it changes color all the sudden to this gorgeous color !!
Answered by: Heatherwf73
Date published: 2019-11-09

Do I need developer with this product?

Asked by: Kimberley000
YES YOU NEED DEVELOPER but my instructions in my box do NOT include the word "sensitive" in them they just say mix 1:1 with 10 volume developer so they either changed that because you do not have to use sensitive unless you are prone to irritation or it is the one color that irritates on its own.. who knows. But I've used 10 , 20 and 40 volume developer with these and never sensitive always regular with great results !! Use this without developer and you will probably be very disappointed in the results. They make instructions for a very important reason... they need to be followed.
Answered by: Heatherwf73
Date published: 2019-10-30

Do you need developer for this?

Asked by: CaitlynR
Yes you need developer but it does NOT have to be sensitive only you can use any level 10 if your hair is pre lightened and a higher developer like 20 , 30 , or even 40 volume if you want to lighten while you color but be careful.. it's far easier to pre lighten to the bright white or light blonde you want to put the color on than to use a higher number developer and HOPE that it lightens while coloring since you can't monitor the lightening while coloring at the same time. If your hair is already medium blonde or has previous color like mine I use a 20 volume to help it lighten that last bit so the color is nice and bright but I originally lightened to where I wanted it before coloring the FIRST time. And you only need "sensitive " if you do indeed have a super sensitive scalp and would use it anyway. Nowhere does it say in any instructions that this is the only developer you can use and I've used many volumes and different brands just fine with excellent results. Hope THIS helped.
Answered by: Heatherwf73
Date published: 2019-10-30

Why is this dye not working on my hair?? I got the magenta, I followed the directions, and my hair is pre lightened and everything!! I’ve put it on TWICE now, thinking maybe I did something wrong the first time, but it didn’t work the 2nd time either. 

Asked by: ShyTheHairQueen
Did you mix it with level 10 creme developer ? Did you use a pre color treatment that opens the cuticles in the hair ? Ion had one. I have no idea why this wouldn't work because I have everything from dark brown to light brown to blonde in my hair and I use 6 of these colors at the same time for an oil slick look every 6 months and have never ever had one not develope and color exactly like it's supposed ti. They last 6 months too if you wash in sulfate free shampoo and cold water only 1 or 2 times weekly. You might get your hair colored by a colorist first and find out if your hair is resistant thru them first and if so find out what they do to get the color to take. I've just never seen or had this problem so it sounds like a skipped step or the wrong developer or something.
Answered by: Heatherwf73
Date published: 2019-10-30

How long does this take to wash out. I’m afraid it’s going to fade really fast. Is it normal for a lot of dye to come out while washing it? 

Asked by: Kat Hammer
I've been using ion brights for over 6 years doing an oil slick combo on my hair and if you follow the directions (which people who complain that is doesn't work obviously haven't done) and use only cold water wash and rinse with sulfate free shampoo your color will last and last. Only wash once or twice a week with dry shampoo in between and your permanent brights can last 5 tp 6 months but they will slowly fade over that time. I've never had these stain anything after the original coloring and rinsing (when the most dye comes out.. so be careful when you actually do the coloring because that's the time that it will stain if you get it on anything) as long as you are using cold water when you wash and you rinse off any color that gets anywhere. This is the only stuff I will use and works perfectly lasting a very long time (it's been 7 months since I colored and my hair is still multiple different colors just faded to a pastel group of shades instead of bright now.. time to reapply). Those who complain the loudest are the ones who never bothered to read instructions, wash every other day in hot water with sulfate shampoo, and cry when things don't work out and they can't understand why. So just follow some simple guidelines and you'll be as happy as I am.
Answered by: Heatherwf73
Date published: 2019-10-30
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