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Color Brilliance by ion

Permanent Brights Creme Hair Color

 Item ION202

What is it?

Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.

What makes it special?
  • Permanent, vibrant, and contemporary colors
  • Crème consistency provides easy application
  • Use on pre-lightened or highlighted hair Vegan

Apply on pre-lightened or highlighted hair, 1:1 mixing ratio. Two ounces of color to two ounces of 10 Volume ion Sensitive Scalp Creme Developer. Bowl and brush application is recommended. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.


If you have never colored your hair and you want to change your current hair color or you have not colored in 3 months or longer follow these steps:

  • Apply hair color mixture to dry, unwashed hair
  • Work gently through hair as you would a shampoo. Loosely pile hair on top of head
  • Process according to manufacturer’s directions. When processing time is complete, add a small amount of warm water to hair and work into lather
  • Rinse until the water runs clear.


If you color your hair every 4-6 weeks with a shade of similar tone and level follow these steps:

  • Make 1/4” partings throughout dry, unwashed hair
  • Apply mixture onto new growth area only, working from the front to the back of your head. Leave color on new growth area for 25 minutes. When processing time is complete, add a small amount of warm water to hair and work into lather
  •  Rinse until the water runs clear.
Rated 5 out of 5 by from 10/10, got color in 5 minutes! This is a very bright, dark color. I bought it hoping to mix it with my already bright fuschia hair to get a richer, purple tone. I only had to leave the color on my head for 5 minutes before I was dark enough for my hair to turn purple! Love it!
Date published: 2021-01-18
Rated 1 out of 5 by from No color?? I got magenta and I hadn't been able to use it because it didn't say it needed developer but I opened it and it didn't have any color. They forgot to put the dye in my hair dye. Don't go for this one
Date published: 2021-01-18
Rated 1 out of 5 by from Haven't been able to try yet I bleached my hair and went to dye it only to find out it needs a developer. It says this nowhere on the outside of the box. Not going to use or buy again if they can't tell you what you need
Date published: 2021-01-18
Rated 1 out of 5 by from Not even Simi permanent Washed out after two washes and didnt even really have color to begin with.
Date published: 2021-01-17
Rated 1 out of 5 by from Disappointed Loved the color while it lasted! The semi permanent colors I was using lasted longer than this permanent one.
Date published: 2021-01-17
Rated 4 out of 5 by from Beautiful color. Good color coverage. Color faded by half within a month.
Date published: 2021-01-16
Rated 1 out of 5 by from Ehhh the lavender actually started turning a blue tone before even putting it in my hair, then turned my light purple to a blue tint
Date published: 2021-01-16
Rated 3 out of 5 by from Shade was off Quality was great like always only problem I had is that it's alot more blue than a dark green like I was expecting. But still a great product, just not the color i was looking for.
Date published: 2021-01-15
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What do I buy to lighten my hair pre color i have a darker brown color

Asked by: Drea1992
I went with a bleaching kit when I did mine
Answered by: Chelleuilani
Date published: 2021-01-14

I have the flamingo Permanent Hair Color and the worker told me to get 30 developer. Now that I read the instructions it says to use 10 developer. I only have 20 and 30 at home so which should I use and what ratio? Or do I buy a new bottle of 10? Thank u!

Asked by: GraceStilt
20 will be just fine! If u really want U can add a splash of water to lessen the volume (making it more of a 10)
Answered by: Gigireale
Date published: 2021-01-14

I have natural red hair, I wanted something different and bought Peremanent crime hair color in Midnight violet black.  Do U need developer to mix with?  Only used boxed color at store before.

Asked by: Shine0n1
Yes, Permanent Toner/Dye does require developer to process. Test stranding is also a perfect way to preview the outcome prior to the full application. If any questions should arise please feel free to contact 800-859-3112. The color of the mixture is never a visual of the final outcome. The product does not oxidize (change color) until developer is added- with all permanent hair dyes.
Answered by: SallyStaffer8
Date published: 2021-01-05

If I bleached my hair with a 30 developer do I still need to mix in the 10 developer? 

Asked by: nat00021
Permanent brights DOES require 10 volume developer to oxidize and process. It will not oxidize without. It is the Semi Brights that you DO NOT mix with developer as it is a non-oxidative color.
Answered by: Your ion color expert
Date published: 2020-12-28

Can I use the red to colour fill bleached hair to dye back to level 4 brown?

Asked by: jessiej7
We would not recommend the red as a filler in a tint back situation. If you need assistance in tint back with ion color we are happy to help at 800-859-3112!
Answered by: Your ion color expert
Date published: 2020-12-28

Does the color intensify or get darker?? 

Asked by: Millera969
With my experience the longer you let it set the more intense the color is, as long as it’s not a dye that uses bleach or harsh chemicals you can leave it in as long as you like I usually let like sit over night for longest lasting and most vibrant results 
Answered by: Anonymous
Date published: 2020-12-22

I originally used the vibrant orchid, now i want to try Tanzanite, can I mix the 2? use tanzanite on top of the orchid? my hair color at beginning was mostly gray with blonde ends. i used 10 developer. thank you!

Asked by: Barbara24
Answered by: Gigireale
Date published: 2021-01-11

Hi! I’m looking to get my hair to a very deep purple, like a near black but obviously NOT black. My hair was recently colored a burgundy/violet that has been fading to an almost rose gold (more gold toned). How can I achieve my desired color?

Asked by: lawoman77
strip out your previous hair color out to achieve maximum results of new color choice tte healthier way is to let your hair grow to let the old color grow out then color it use a 10 developer to deposit the depth if the color .. i stary away from reds as they fade fast and turn into coppery brassy tone this works for me and may not be for everyone but that is what my hairdresser tells me the brand you are choosing is pretty tru to color if you follow the instructions
Answered by: SChoi8888
Date published: 2020-12-14
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