Selected quantity exceeds what is currently available

Brights Gray Series Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Gray Series Semi Permanent Hair Color

Color Brilliance by ion
ION155
$7.99

Brights Gray Series Semi Permanent Hair Color is rated 2.9 out of 5 by 123.
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View all colors +
  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair, natural, or colored hair. ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways. 1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color. To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair. 2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair
  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair. Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.
Rated 2 out of 5 by from Okay but disappointed Really pretty color but VERY light I have platinum blonde hair and it didnt last more than one wash
Date published: 2020-05-21
Rated 1 out of 5 by from Try something different It doesn’t work as expected. It doesn’t deposit color at all.
Date published: 2020-05-17
Rated 4 out of 5 by from Beautiful color It doesn’t let too long after washing your hair. But the color is beautiful.
Date published: 2020-05-16
Rated 4 out of 5 by from Great Product but a lot of cons! Read below No developer needed!!! This product is ready to use and is applied directly to dry hair. Your hair NEEDS to be lightened to a pale yellow/platinum blonde color for it to work well. If you apply is to brassy/orangey yellow toned hair, your hair can come out green looking. the grey will pick up nicely is the hair is light enough and if the dye is saturated enough. My hair is long, practically to my butt and we used 4 tubes to dye my hair (only the ends), and I feel like we could have bought more to have the hair nicely saturated enough. I've been using ion products for a while now and definitely have gotten the hang of it.
Date published: 2020-05-12
Rated 2 out of 5 by from Don't waste your money Very light doesn't have that lavender smokey great I wanted. Kind of a waste if money
Date published: 2020-05-08
Rated 3 out of 5 by from Easy to use, but this shade missed the mark This did not work as well as the other shades I've used of this same product. I literally saw no difference. My hair is naturally white-grey and I wanted to deepen it to a darker silver but this didn't work. It's easy to use, no smell, no damage to my hair.
Date published: 2020-05-04
Rated 1 out of 5 by from Color Had two different colors from this collection and with both there was absolutely no color pay off unless hair was completely bleached
Date published: 2020-05-02
Rated 1 out of 5 by from Does not work It does't do anything. My hair was the same as before I colored it. I will not purchase it again
Date published: 2020-04-28
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recently bleached my hair,my ends were already prelightened.  My roots& midshaft lifted to a Buttery blonde& my ends were almost white. Toned with wella t14 pale ash& only my ends took. Which shade would get me to the silvery blonde I want?

Asked by: whitley95
You need to lift your roots and mid shaft to match your ends before you tone. Color does not lift color, so you have to be as light as you need to be BEFORE you start putting the toner on. Just because you have "bleached" doesn't mean you have gone light enough for the lighter hair colors. Lots of youtube video's explain this and will help you with technique as well
Answered by: Hair_Gurl
Date published: 2020-05-11

Can you mix conditioner to help spread more easily 

Asked by: Manette82
I would say yes but it spreads easy. I put it in a bowl and mix it real good and it gets a creamy texture. 
Answered by: StephyG73
Date published: 2020-04-30

What color is storm

Asked by: Sharp123
It’s a purple based slate grey. I use it to deepen my salt & pepper joe & take the yellow out of my grey. 
Answered by: Sabrina1980
Date published: 2020-04-20

My hair is growing in white, will this color make it a deep silvery tone?

Asked by: Nightdrop
Yes I found this colour catches really well on white and blond hair, and lasts pretty long! I had tried titanium and slate (which I found out was the exact same color). Storm is deeper. If color starts to go away after a few washes, I’d recommend the N’rage color Depositing shampoo in silver.
Answered by: Maryse c
Date published: 2020-04-11

Do I have to use diveloper with this one

Asked by: Theresa f
These are a direct dye. Do NOT use developer.
Answered by: Jjjjjjjjjlllllll
Date published: 2020-04-02

I’ve purchase this trying to dye to my black hair grey and it didn’t lift. What am I’m doing wrong? Do I need to purchase anything extra?

Asked by: Bill3374
Color doesn't lift color
Answered by: Jjjjjjjjjlllllll
Date published: 2020-04-17

how long dose it stay in how many washes

Asked by: Peyton27
I didn’t notice any change to my hair. I wouldn’t buy it again. 
Answered by: Charliesangels4
Date published: 2019-09-08

Hello, looking at the Ion brands Grey’s semi permanent hair color and I’m wondering if it’s a good choice to achieve a silver color to my already existing light blonde hair? I want a little change but don’t think I want to do permanent color. Thanks! 

Asked by: Marelder
It washes completely out by about 2 or 3 weeks and you can try different shades. I stopped using silver toner
Answered by: Natashaj
Date published: 2019-05-29
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