Unleash Your Hair Color (PRO)tential
Not sure where to start? Take our Hair Color Quiz!
Answer a few quick questions about your hair type and color preferences to get a personalized recommendation.
Take the Quiz
Choose a Shade in the Formula You Need:
-
Semi-Permanent
This color lasts up to 12 shampoo washes on unbleached hair.
Shop Semi -
Demi-Permanent
This is great for blending gray, enhancing & refreshing color, or going darker. Lasts up to 24 shampoo washes.
Shop Demi -
Permanent
Used to cover up gray, lighten, darken, or change your tone. Lasts up to 8 weeks.
Shop Permanent
Choose The Developer Level You Need:
Demi-permanent & permanent hair color require developer. No developer is needed for semi-permanent hair color.
-
10 Volume
Use with Demi-Permanent color to darken with less lift to natural hair.
Shop 10 Volume -
20 Volume
Best for overing gray or coloring within 2-3 levels of current shade.
Shop 20 Volume -
30 Volume
Best for lightening up to 3-4 levels from your current shade.
Shop 30 Volume
Don’t Forget About Your Tools!
Hair coloring tools like bowls, brushes, applicator bottles, cloves, clips and more making doing it yourself easier.
Shop Color Accessories
